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Growth Infrastructure for Modern Gyms

A five-layer member acquisition system. Live in 3 weeks. 26-second automated WhatsApp response. Under ₹5,000/month to run.

3 wksFull System Live
26sWhatsApp Response
₹5KMonthly Infra Cost
Core of Fitness — lead pipeline and CRM dashboard
— THE CHALLENGE

The Problem

Core of Fitness relied on word of mouth, manual WhatsApp follow-ups, and a disconnected digital presence. Leads came in and disappeared. There was no system.

The owner was spending hours chasing enquiries that should have been automated — and losing members to gyms with better digital infrastructure.

THE OPPORTUNITY

Build a complete member acquisition system — not a website, not a CRM, not just automation, but all three connected into one predictable growth engine.

— WHAT WE BUILT

What Kinetic Built

01Conversion-focused website with free 2-day trial CTA wired to Supabase
02Kanban lead pipeline dashboard with heat scoring and source tracking
03WhatsApp automation via Twilio/n8n — personalised by fitness goal within 30 seconds
04Day 1/3/7 follow-up sequence with goal-specific messaging
05Dead lead reactivation engine for inactive enquiries
06AI tour booking agent powered by Claude API
07Meta Ads funnel and analytics dashboard
— HOW IT WORKS

The system architecture — how each component connects.

Meta Ads
Landing Page
Lead Capture
CRM Pipeline
WhatsApp Automation
Follow-up Sequence
Membership
TECH STACK
Next.jsVercelSupabasen8nTwilioWhatsApp APIClaude APIMeta Pixel
— VERIFIED RESULTS

A system that works.

3 wks
Full System Live
Inception to deployment
26s
WhatsApp Response
Automated, personalised
₹5K
Monthly Infra Cost
Full system running cost

All metrics verified. No projections.

— WHAT COMES NEXT

The Build Continues.

Scale into multi-location gyms, franchise systems, and a white-labeled Gym OS product.

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